|A painting by Milburn Cherian|
Friday, September 2, 2011
Is art an investment? (A series in 6 parts)
Part I - The initiation
Whether it is a telephone call to the potential customer or wishing someone happy birthday or the SOS to a dear friend in a moment of depression or angst - we are continually making investments in relationships.
Art is also an investment... in relationships.
I am an art lover, continually discovering new treasures along a very pleasurable journey amid artists and connoisseurs; and therefore investing my time, energies, and efforts in bringing to light young talents that vie for appreciation amidst the already burgeoning realm of the art world today.
An unspoken bond with a visual that touches that hidden chord in your heart helps you fathom, probably that one nuance that makes your day! It is a very personal and individualistic nuance – this one. What may appeal to one may be lost on another but something in the visual touches a common chord in everyone - that strikes that brilliant form called success!
Let me start out with the selection of a work of art: How does one select and purchase a painting?
At Pradarshak, we simply advice our buyers to look, gauge and comprehend their own tastes first, before embarking on a purchase. A painting should be bought to generate a pleasurable feeling in you – one that you can live with 24/7, that which talks to you and makes you want to connect with it time and again. Now here one can observe a pattern – either a person delves deep into the art scenario, recognises the artists he can appreciate and gradually educates himself on the background and growth of the artist, before he decides to purchase a work of art by him. He thus builds his repertoire with diligent guidance and deliberation – where maybe some or all the works tend to appreciate with time – or maybe not.
Contrary to this is the impulsive buyer who likes what he sees and decides to have it. This is more apt in the case of such buyers who feel visually enriched by surrounding themselves with aesthetically resplendent things and have an eye for something genuine, unique and outstanding. If such a work of art then appreciates in value, it makes the buyer feel even happier than he already is – simply more satisfied with his possession.
An organised collector on the other hand, does some prior research before embarking on a purchase, just as you would look at some equity research before taking that leap into buying shares or equity funds. You gather data to assure yourself of the right pick; consult a genuine expert or two and trust no one.